Now that big-hair 80s rocker Jon Bon Jovi owns an elite mountain bike team, another pop icon wants to get in on the action. Britney Spears announced she also plans to sponsor a squad of dirt divas in 2004. The skimpily-clad rough-riders will sport tight spandex bikinis and straddle full-suspension bikes because, as Britney puts it, “we like to bounce.”

-Bill Loney