In Fayetteville there are two bumper stickers that brand cars and storefront windows: “I Love Coal” and “Protect Our Viewshed.” The stark contrast represents the evolving dichotomy of the small town populace. It’s changing from an aristocratic coal money nest to an up-and-coming adrenaline oasis crawling with paddlers, climbers, and a small cog of mountain bikers that can’t resist the fruit basket of recreation ripe for the picking in the adjacent New River Gorge, known as the “Grand Canyon of the East.”