One of the largest bicycle manufacturers in the world, Trek Bicycle Company out of Wisconsin, broke tradition last week by launching its new line of high end mountain bikes in the mountains of Pisgah National Forest and DuPont State Recreational Forest outside Brevard.

Media from around the world converged on the Appalachians to test Trek’s new line, including the Fuel EX (now available in the popular 27.5-inch wheel version), and the new Remedy 29 (introducing the new 140-mm rear suspension platform), and featuring the brand’s new RE:aktiv shock technology developed in conjunction with Penske Racing Shocks and FOX shocks.

Trek’s global mountain bike brand manager Travis Ott said most launches in North America typically happen in Moab or Whistler or other major mountain biking destinations on the West Coast. “But we knew the Pisgah area would be all-time and with Penske Racing’s complex located nearby in Mooresville,” Ott said in a release, “this was the perfect opportunity to hold a global media event in Transylvania County.” More than a dozen journalists covering the event included BIKE mag, Bicycling, MTBR and Pinkbike from around Europe, Mexico, the UK and others.

Mountain bikers love the flow trails surrounding DuPont and the more technical terrain of the Pisgah, perfect for testing full-suspension steeds.BIKE magazine says the shock technology is borrowed from Formula One racing, and a visit to Penske Racing was part of the tour.