Pale Morning Media — a PR firm specializing in outdoor, ski, hunting, fishing, and natural products — launched a Made-in-America news portal this month called www.GearMadeHere.org. The website seeks to strengthen the community of American gear manufacturers and provide a sense of monitoring towards the topic and our consumer experiences.
A survey from the American Made Outdoor Gear Awards — an award program created and administrated by Pale Morning Media, originally co-branded with their client Kokatat — reported that more than 40 percent of American outdoor gear companies have been established in the last 10 years, with more than 70 percent of their products made within U.S. borders.
Pale Morning Media surveyed a large collection of Made-in-America brands this year, citing that 30 percent of them believe “quality” is an enormous benefit of their domestic production, while 25 percent of them decided to manufacture stateside for the enhanced “control” of how their products are made and distributed. This means better products for the consumer.
Social media and a sense of community are also growing for American manufacturers. “Like many American manufacturing initiatives, GearMadeHere.org is a small first step toward a larger goal down the road,” said Drew Simmons, founder, Pale Morning Media. “We hope people will check it out, enjoy it, and send us their own inspiring stories so we can share them.”
Over the last six years, Pale Morning Media has built a base contact network and body of work for the active promotion of domestic manufacturing brands. With groups like these and a rise in U.S.-made manufacturers, outdoor products and their quality show an unparalleled level of promise for upcoming years.