Asheville, North Carolina will be one of just three American cities, and the only city on the East Coast, to host a prestigious European cycling event next Spring.
The three-day event, known as Haute Route, will begin and end in downtown Asheville each day and feature 300 riders from the United States and Europe. It is expected to have more than $1 million of economic impact in the region and solidify western North Carolina as a world-class cycling destination.
San Francisco, California and Cedar City, Utah were also chosen to host next year’s series, which is a shorter format version of the typical 7-day Haute Route series.
“I think it will be great for the area. The cycling here is unbelievable, and I’m excited we’ll get to showcase that for Asheville,” former Haute Route champion and Brevard, North Carolina resident Matthew Busche told the Asheville Citizen Times.
“The Haute Route is all about pushing your limits, so they’ll definitely make it hard. You really can’t ride easy around here anywhere.”
Learn more about the 3-day Asheville Haute Route here.