Today, Blue Ridge Outdoors Magazine joined the Conservation Alliance and was recognized at its national meeting in Salt Lake City, Utah. Blue Ridge Outdoors has long been a champion of protecting public lands; now it is partnering with one of the most powerful national organizations to expand its efforts.

The Conservation Alliance is a group of outdoor industry companies who fund community-based campaigns to protect threatened wild habitat. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts. The Conservation Alliance now has more than 185 member companies and  has contributed close to $13 million to grassroots conservation groups throughout North America.

Alliance funding has helped save more than 42 million acres of wildlands; protect 2,825 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase nine climbing areas.

Here in the Southeast, the Conservation Alliance has helped organizations like the Chattahoochee Riverkeeper, Friends of the Blackwater, Red River Gorge Climbers Coalition, Wild South, and the West Virginia Rivers Coalition protect critical wildlands.

Blue Ridge Outdoors is proud to join this national network of conservation companies and organizations protecting the places where we play.

Watch a quick 90-second video here about the Conservation Alliance and its work.