Go OutsideDaily Dirt: Hydro Flask, Cabela's, AT Board Game, and more!

Daily Dirt: Hydro Flask, Cabela’s, AT Board Game, and more!

Hydro Flask Named to Inc. Magazine 500 Fastest Growing Private Companies

Hydro Flask — the award-winning leader in high-performance, insulated stainless steel flasks — has joined Inc. Magazine’s elite group of 500 fastest-growing private companies in the country. The Bend, Oregon-based company, which was established in 2009, has grown to 31 employees and has increased its annual revenue by 1,891% in the last 3 years. By making number 244 on the Inc. 500 list, Hydro Flask joins recipients such as Microsoft, Timberland, Vizio, Intuit, Chobani, Oracle, and Zappos.com.

Cabela’s and Icebreaker Team Up on Camo Apparel Line

Cabela’s, leader in hunting, fishing and outdoor gear, has teamed up with Icebreaker — the New Zealand pioneer in merino wool apparel — to create a co-branded apparel line for men and women to be sold exclusively in Cabela’s U.S. retail stores and online at cabelas.com this fall. Icebreaker’s merino wool is renowned by outdoor industry experts for a functional design that stands up to rigorous wear, regardless of weather conditions and exertion levels. Merino wool is legendary for providing the highest insulation qualities, offering breathability to prevent overheating and clamminess, and retaining body heat when wet. Unlike synthetics, Icebreaker merino is naturally odor-resistant. The Cabela’s + Icebreaker collection consists of base-, first- and mid-layers and accessories for men and women that combine Icebreaker’s superior lightweight, soft, superfine merino fabrics with Cabela’s legendary garment construction. The companies released a two-minute video showcasing the collection and the benefits of Icebreaker merino.

New Game Promotes Best Practices on the Appalachian Trail

Learning best practices for hiking the Appalachian Trail—a 2,181-mile trek from Maine to Georgia—can begin in your own living room. Mark Hanf of Marshall, N.C., and his team of developers at Outdoor Edutainment, LLC, created a board game called Thru-Hike: The Appalachian Trail Game (www.theATgame.com). A Kickstarter campaign to put the game into production launched July 17, 2014 and was fully funded within 48 hours. The campaign runs through August 22, 2014 and gives contributors the opportunity to take advantage of several reward levels ranging from $20 for a basic edition of the game to a $5,000 Hot Springs Hiking Adventure with AT world record holder Jennifer Pharr Davis. All of the reward levels in the Kickstarter campaign are detailed here.


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