Blue Ridge-Based Independent Outdoor Retailer Expands

Great Outdoor Provision Co., an outdoor retailer with locations in Virginia and North Carolina, announced the opening of an expanded flagship store in Charlottesville, Va., in the summer of  2022.

Originally started in 1972, the Southern outfitter is an independent retailer with nine locations in two states. Managing to thrive amid the competition of big box and internet-based outlets in the outdoor market, the company offers adventure-ready clothing and equipment, including a large selection of gear for hiking, backpacking, paddling, travel, and climbing. 

The expanded store in Charlottesville’s Barracks Road Shopping Center—located near Shenandoah National Park and the northern terminus of the Blue Ridge Parkway—will be the largest of Great Outdoor Provision Co.’s nine locations and include unique experiences for customers, including a larger demo program for gear testing and a new adventure pass program that lets customers subscribe to use certain equipment for their adventures. 

“We are excited to grow here at Barracks Road and look forward to opening this one-of-a-kind outdoor-inspired shopping experience in an area that offers so many great natural resources,” Tim Glover, manager at the Barracks Road location of Great Outdoor Provision Co., stated in a press release. “We will always be a place to not only purchase great outdoor brands but a friendly place to get information and meet other people who are excited about getting outside.”

The outfitter is also known for community involvement, financially supporting local environmental efforts, with a focus on youth-, trail-, and conservation-based initiatives. Local organizations that the company regularly works with in Charlottesville include Rivanna Conservation Alliance, the Piedmont Environmental Council, and Habitat for Humanity.

“We’re coming up on our 50th company anniversary in 2022, and I can think of no better way for our team to celebrate that significant milestone than with this new flagship location in Charlottesville,” Chuck Millsaps, president of Great Outdoor Provision Co. stated in a press release. “We have a strong commitment to Charlottesville, getting people outside and giving back, and this expanded space will allow us to do more of that in a community that means so much to us.”

Cover photo of Outdoor Provision Co. Charlottesville Location, courtesy of Outdoor Provision Co.

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