Patagonia, the outdoor clothing and gear behemoth, continues to urge you to not buy their stuff. Their latest effort is aimed directly at the post-Thanksgiving shopping madness and is billed as the “antidote to Black Friday.” Their new short film, Worn Wear – the above is just a short trailer for the 30 minute long movie, which is linked at the end – highlights the “stories we wear” and explores how our used gear can drum up memories, feelings, and emotions that other things can’t. I find this to be very true. I can relate the story of how I got any piece of outdoor gear I own and what adventures I had in it. The film takes a look at some of the most used, abused, and worn pieces of Patagonia clothing and how it is still being used 10, 20, and 30 years later.
I encourage you to watch the entire film, and practice restraint this holiday season. If not, enjoy the Black Friday stampede video below.