Portland-based outdoor-fashion brand Nau gives an inside look into the company with its new series, The Materealists. The videos give an inside look at the roots of Nau’s creative process. In the three-part story campaign, they will follow the full Nau process from source to sale.
Part one explores Nau’s wool outwear collection through a hyperrealistic lens at clothing pieces that stem from classic men’s workwear designs – one of the biggest trends in outerwear today – developed into rugged products for both genders from farm to city. Nau manages to hold onto the qualities that make these designs so timeless, while still moving into the modern urban age with pieces such as the Wool Patrol Hoody, the Transporter Jacket, and the Trenchent Jacket for men; and the Fader Plaid Jacket, Treble Jacket, and Transporter Jacket for women. Keep an eye out for the rest of the project coming soon!