MagazineDecember 2009Snowshoe’s Siren Call

Snowshoe’s Siren Call

A West Virginia couple has filed a lawsuit against Snowshoe Mountain Resort for “severe physical injuries and emotional distress” sustained while skiing Snowshoe’s Western Territory, home to black diamond slopes Cupp Run and Shay’s Revenge. The couple alleges that Snowshoe lured them into the difficult terrain by a savvy marketing ploy. In its marketing materials, Snowshoe says “The Western Territory, with 1,500 feet of steeps to conquer, is where adrenaline junkies head to get their fix….Are you up to the challenge?” The couple claims they simply could not resist that challenge.shorts

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