The holidays are a magical time to explore the Roanoke Region, where small-town charm meets sparkling seasonal traditions. From festive streetscapes to beloved community events, the region comes alive with holiday spirit all season long.
Morning
Start your day in downtown Roanoke with breakfast at Bread Craft, browse the shelves at Mast General Store, and take in the festive Christmas decorations at The Hotel Roanoke & Conference Center. Just minutes away, explore the trails and scenic overlooks of Mill Mountain Park for a perfect holiday outing.
Afternoon
Spend the afternoon in downtown Salem, where the weekend of December 5–6 brings festive traditions to life. Enjoy the annual Christmas Parade, Holiday Pops concert, Crafty Christmas Market, and Gingerbread Festival—all happening in one joyful weekend.
Evening
End the day at Roanoke County’s Explore Park with Illuminights, a magical winter walk featuring over 500,000 sparkling lights and stunning displays. Stop by the Blue Ridge Parkway Visitor Center, which transforms into a festive Christmas market, perfect for holiday shopping and soaking in the seasonal atmosphere.
Unusual Fact
The iconic Roanoke Star was originally constructed in 1949 as a seasonal Christmas decoration for the holiday shopping season.
