We welcome folks to join us in Floyd, Virginia for our Crush Friday in Floyd campaign throughout 2018.

Floyd’s Crush Friday campaign is a partnership with the VA Tourism Corporation’s state-wide Crush Friday campaign. “Crush Friday” is part of VTC’s ongoing efforts to support U.S. Travel’s “Project: Time Off” initiative, encouraging citizens to utilize unused vacation days.

“We are excited to be working in partnership with the VA Tourism Corporation – and local partners – on this 2018 campaign encouraging folks to take that vacation day – and do so in Virginia – and especially in Floyd, Virginia, “ shared Pat Sharkey, Floyd County Tourism Director.

Local Floyd businesses and organizations already committed to partnering in the project with the Floyd Tourism Office include: Floyd County Government, Town of Floyd, Floyd Country Store, Floyd Chamber of Commerce, Chateau Morrisette Winery, Chantilly Farm, Five Mile Mountain, On the Water, Riverstone Farm, Stonewall B&B and Floyd Yoga Jam.

Crush Friday in Floyd will include suggested itineraries and special promotions starting on Thursdays at noon through the weekend in Floyd. Visitors who come to Floyd before the weekend – by noon Thursday through noon Friday, can stop by the Floyd Visitor Center to pick up their Crush Friday in Floyd passport that offers them special deals and activities. Specials and itineraries will be posted on VisitFloydVA.com website and will change quarterly throughout the year. You have to get to Floyd early enough to be a Crush Friday visitor!

Visitors who use their passport are also eligible for Crush Friday in Floyd getaway packages valued at over $500 given away in early 2019 and good through that year.

What can folks do in Floyd Virginia? Get outside on the mountaintop– Bike, Hike, Float Floyd; Sip the Spirits (beer, wine, shine) at our wineries, new brewery, distillery and many restaurants; and Move to the Music at numerous venues and festivals Thursday through Sundays. Floyd County is nestled atop the Blue Ridge Plateau bordering 40 miles of the Blue Ridge Parkway in Southwest Virginia.

“For a small mountain community, we offer an amazing diversity of things to do and enjoy! And VA Tourism Corporation continues to provide incredible support to communities like ours to help us share about our great offerings”.

American workers left 662 million vacation days on the table last year. Of these workers, the millennial sub-set is the most likely to want to be seen as work martyrs. In an effort to be seen as valuable to the company a work martyr is the most likely to forego taking vacation days. The VTC Crush Friday Program is designed to encourage the millennial work martyr to give vacation a try. VTC and its industry partners aim to change that mindset and show the benefit that even one day of vacation can have. Virginia and Floyd Tourism offer a call to millennials to take a well-deserved Friday and crush it in Floyd, Virginia.

For more information about Crush Friday in Floyd, go to www.VisitFloydVA.com or contact tourismdirector@floydcova.org or 540-239-8509