Patagonia, the outdoor clothing and gear behemoth, continues to urge you to not buy their stuff. Their latest effort is aimed directly at the post-Thanksgiving shopping madness and is billed as the “antidote to Black Friday.” ┬áTheir new short film, Worn Wear – the above is just a short trailer for the 30 minute long movie, which is linked at the end – highlights the “stories we wear” and explores how our used gear can drum up memories, feelings, and emotions that other things can’t. I find this to be very true. I can relate the story of how I got any piece of outdoor gear I own and what adventures I had in it. The film takes a look at some of the most used, abused, and worn pieces of Patagonia clothing and how it is still being used 10, 20, and 30 years later.

Learn more about Worn Wear here.

I encourage you to watch the entire film, and practice restraint this holiday season. If not, enjoy the Black Friday stampede video below.