New Belgium Brewing is teaming up with Patagonia to celebrate the outdoor company’s 40th birthday. Forget birthday cake, New Belgium is giving the world a birthday Patagonia beer.
California Route is a certified organic lager that’s named after a route up Mount Fitz Roy, in Patagonia, that Yvon Chouinard helped establish back in the day. Naturally, the lager is canned, because, you know, recycling and outdoorsiness and all. And every six pack comes with a Patagonia puffy jacket. Not really, but wouldn’t that be great?
Here’s the only bummer — it’s a special run, limited edition project, which means it’ll be tough to find. My suggestion is to stalk your local Patagonia rep.
Even thought the beer is a limited release and I’ll probably never get my mitts on one, I applaud the partnership between Patagonia and New Belgium. Any sort of shenanigans that produces beer is okay in my book. In the spirit of partnership, here are three other outdoor company/beer company collaborations I’d like to see.
1) Cannondale/Sierra Nevada: Endo IPA. Super hoppy beer that celebrates mountain biking and tastes like a broken collar bone.
2) Black Diamond/Sam Adams: Whipper Wheat. Each six pack comes with a tube of super glue to seal up those nasty skin flappers that climbers get.
3) Five Fingers/Oskar Blues: Black Toenail Stout. This one’s for the ultra runners. Low gravity, but high calorie, because ultra runners need to eat a biscuit.