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Growing Footprint: Independent Outfitter Opens Expanded Flagship Store in Virginia

Earlier this month, Great Outdoor Provision Company, an independent outdoor retailer with locations in North Carolina and Virginia, re-opened a newly expanded flagship store at Barracks Road Shopping Center in Charlottesville, Va. 

The expansion more than doubles the outfitter’s original footprint of 9,641 square feet to 20,358 square feet, making it the largest of the independent retailer’s nine locations. 

“Our store has been a premier outdoor shopping destination for the Charlottesville community for the past nine years, and we’re thrilled to elevate that experience with our new expansion,” said Tim Glover, manager at the Barracks Road location of Great Outdoor Provision Co. “We are passionate about creating a welcoming and inclusive environment both inside our store and out on the trail. Whether our customers are seasoned adventurers or just starting their journey, we’re here to equip them with the knowledge and gear they need to make the most of their next excursion.”

In addition to stocking more gear and apparel from outdoor brands including Patagonia, Topo Designs, and Smartwool, the increased space will be used for an expanded paddlesports program with canoe, kayak, and SUP demos. 

Great Outdoor Provision Co. started small, first opening in a 120-square-foot space in the back of a bike shop in Carrboro, N.C., back in 1972. Despite increased competition from big box and internet outlets, the outfitter has managed to grow its footprint across the South to include shops in Virginia Beach and Raleigh, among others. Beyond selling gear, the shops are known for hosting outdoor clinics and community events. 

“After celebrating our 50th company anniversary last year, it feels like the perfect time to expand our presence in Charlottesville,” said Chuck Millsaps, president of Great Outdoor Provision Co. “We look forward to continuing to serve as a hub for local and visiting outdoor enthusiasts across the region.” 

Photo courtesy of Topo Designs

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