The city of Richmond, Va. gets a lot of press for being a great outdoors town, and for good reason. The James River runs through downtown providing some of the best – and only – urban whitewater experiences in the nation, their urban park and trail system is top notch, and they are constantly trying to improve their outdoor lifestyle infrastructure with bike share programs, commuter lanes, etc. Yes, the River City is definitely on the up and up in terms of outdoor recreation and it shows in the types of moves they are making, not only on a regional basis, but a national one as well. Unless you have been living under a rock for the past year, you are aware Richmond will be hosting the 2015 World Road Cycling Championships and the Xterra East Championships go through the city as well. These are all great things, but one event stands above the rest year after year: Dominion RiverRock.

RiverRock is one of the largest, and best, outdoor lifestyle festivals on the East Coast, and certainly one of the most fun. Held on Brown’s Island of the James River downtown, RiverRock is an epic blend of sports, races, demos, vendors, music, and pro athletes from around the country. No sport is left out of the mix when it comes to RiverRock: climbing, trail running, mountain and road biking, SUP, and slacklining are all featured against the backdrop of Richmond’s urban waterfront. You can compete in mountain bike and trail running races, SUP trials, bouldering comps, freestyle kayaking and more, but the real treat is for the casual recreationist. This is the best opportunity you will ever get to pick the brains of the experts on gear, techniques, locations, and more in you chosen sport. Venders of every make and model are on hand to answer questions as well as let you demo the latest and greatest gear coming out.

The BRO Roadshow will also be on hand giving out swag, so swing by our tent, say hey to Nick and Chuck and sign up to win some great prizes from our sponsors in one of several raffles throughout the weekend. What could be better than three days of outdoor fun at one of the premier festival venues on the East Coast?


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