1991 Pearl Jam debuts video for “Even Flow.” Flannel becomes scarce in Seattle for the remainder of the decade.

1993 In his video for “Today was a Good Day,” Ice Cube wears the gangsta’s top-button flannel with a hood.  

1998 Earl Shaffer commemorates his flagship thru-hike of the Appalachian Trail by completing the trail again 50 years later wearing his trademark blue flannel shirt and pith helmet.

2007 High school student Danielle Cook starts the Flannel Fridays Club in Oneida, N.Y. It has since gone viral on Facebook.

2010
Burton designs Olympic uniforms for the U.S. Snowboarding Team featuring Gore-Tex jackets that look like plaid shirts.