The beer can is about to get a whole lot better. Well, 22% better.
Red Hare Brewing Company, which happens to be located in my home town of Marietta, Georgia, will be the first craft beer company in the world to put their beer in an Evercan, an aluminum can that’s made of a guaranteed 90% recycled content, which results in 22% less CO2 emissions compared to your standard beer can.
Red Hare was the first craft brewery in Georgia to put their beer in cans two years ago, and looks to be leading the charge again with this new eco-can. “It is cans for the convenience, quality, and sustainability,” said Roger Davis, owner of Red Hare.
I had a chance to try one of Red Hare’s seasonals recently — their Cotton Tail Pale Ale — which is a great warm weather, borderline sessionable ale with just enough citrus and malt to keep it interesting. Sadly, Cotton Tail won’t be getting the Evercan treatment. But you will be able to find Red Hare’s year-round beers (the Gangway IPA, Long Day Lager and Watership Brown) in the Evercan in stores starting in May.
Personally, I’m hoping Red Hare decides to can their Root Beer, which is made from pure cane sugar and has a mellow vanilla edge. It’s delicious, and I think the South could use a carefully crafted can of Root Beer.
–Graham Averill writes about the intersection of parenthood and drinking at daddy-drinks.com.